Description

Our bestselling viral liquid eyeshadow in Linen will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Linen.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 4,907 reviews
90%would recommend these products
Total 5 star reviews: 4.1k Total 4 star reviews: 373 Total 3 star reviews: 172 Total 2 star reviews: 114 Total 1 star reviews: 184
4,907 reviews
  • AG
    Alison G.
    Verified Buyer
    Reviewing
    The Linen Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    5 hours ago
    Great!

    This is just the eye colour and texture, I have been looking for. Easy to apply with the brush or fingers. Lasts really well. But it’s the liquid changing into a lovely matt on my eyelid, that I love most. A lighter colour than Linen, would be great too!

  • MJ
    Mary J. G.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow REEF 01 Vibrant Matte Peach
    I recommend this product
    Rated 5 out of 5 stars
    7 hours ago
    Love!

    I had seen gen see all over and was unsure about trying it but I tried it and wow!

    It is easy to put on, lasts all day, love the matte look….it is just wow!

    The matte color makes my eyes pop…..it is like no other eyeshadow I have ever used!

    Thank you!

  • GY
    Gail Y.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    8 hours ago
    Excellent eyeshadow

    Good coverage, easy to apply. Looks great too

  • LF
    Lori F.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    11 hours ago
    Great Eye Shadow

    As an almost 70 yr old woman, I have searched far and wide for eyeshadow that works on a mature face. Found it with Gen See ! So easy to apply and blend especially with the Gen See brush. Can go lighter or build up for a more dramatic effect. Plus it is cruelty free which is #1 for me.

  • EM Profile picture for Erin M.
    Erin M.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    13 hours ago
    Mixed Media Eyeshadow Rose

    OMG! I absolutely am in LOVE with this product! I chose Rose Water as I have almost black eyes but am very fair skinned and it is easy to put on, makes my eyes pop and doesn’t come off until I remove it at night before bed! I’m going to purchase another color, but this is the eyeshadow I am buying now! No more worry about eyeshadow “dust” messing up the rest of your makeup, (I do my eyeshadow and liner last before I apply lipstick,) I can wear this with or without a bit on liner and it looks fab all day! LOVE YOU GEN SEE! You have a new customer for LIFE! And a little goes a LONG WAY so you save in the long run, help the environment and none of their products are tested on animals!

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.