Description

Our bestselling viral liquid eyeshadow in Rose Water will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Rose Water.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 5,610 reviews
88%would recommend these products
Total 5 star reviews: 4.5k Total 4 star reviews: 420 Total 3 star reviews: 231 Total 2 star reviews: 165 Total 1 star reviews: 260
5,610 reviews
  • MS
    Mary S.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    3 hours ago
    Great product

    This eyeshadow is the best. Applies easily, and blends well. Does not budget till you take it off . Doesn't crease at all.

  • MS
    Mary S.
    Verified Buyer
    Reviewing
    The Liquid Eyeshadow Brush
    I recommend this product
    Rated 5 out of 5 stars
    3 hours ago
    Perfect brush

    This brush works perfectly with the eyeshadow . Blends easily

  • SV
    Sarina V.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    11 hours ago
    Perfect shade, doesn’t fade

    Very nice natural shade.

    Doesn’t fade during the day, stays perfectly well!

  • AS
    Alison S.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Awesome!

    Perfect, easy and busy mornings are better with this shadow. It quickly pulls you together!

  • DM
    Diane M.
    Verified Buyer
    Reviewing
    The Rose Water Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    In my 60's and loving my brighter eyes!

    I love the Rose Water Eye Brightening set. I am in my early 60's, and my eyes need all the help they can get. That eye color and a little eye liner really makes my blue eyes look biggereand brighter while still looking natural and beautiful

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.