Description

Our bestselling viral liquid eyeshadow in Rose Water will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Rose Water.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 5,753 reviews
89%would recommend these products
Customers Talked About
5,753 reviews
  • CD
    Charlotte D. R.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    Brilliant!

    I took a chance on this based on marketing hype and reviews, and it really paid off!

    I am over 40 and I don't wear a lot of make-up these days. (Clean, hydrated skin, from good nutrition and water - that's your natural glow right there!). This product gives me brighter, fresher, wide-awake look with almost zero effort, and with little or other make-up if I don't feel like it.

    It's one of the only products I have worn on or near my eyes that I can genuinely forget about. Can't feel it at all. Absolutely no creasing , flaking, smudging, nothing getting in my sensitive eyes. Amazing!

    It's a perfect base for adding more to, and perfect on its own.

    I'm likely to make a repeat purchase soon... I've been using it daily and it is a small bottle, so that might be the only downside now I am clearly addicted.

  • NH
    Niki H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Oily sweaty heavy eyelid saviour!

    I’ve always had oily sweaty eyelids and have always needed to use a primer. As I’m getting older, with perimenopause creeping in, my eyelids are starting to get heavy. Oily, sweaty, heavy eyelids (I’m really selling myself here) have meant that even with primer, my old eyeshadows have creased and slumped within hours, which has made me sad. I’ve spent the last year hunting for the right eyeshadow. I’ve been pulled in by all the instagram click baits and spent a small fortune but nothing has worked…until now! My hunt is over. This one stays put! Winner!!!

  • CH
    Cindy H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    great product

    I love this product. The color is beautiful and it looks like velvet on my skin.

  • DB
    Debbie B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow SHROOM 05 Matte Taupe
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Love it!!

    I have to say this is my favorite eyeshadow that I’ve tried. And I’m 63 so I’ve tried many.

  • LW
    Lisa W.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Went for it

    After going back and forth between do I purchase or do I not for months I finally went all in. I'm not a big fan of eyeshadow pencils and I was a little hesitant on what a liquid would do. But it's wonderful. It's moist enough to give me time to fully blend and it stays all day. You can lighten or deep in the colors by how much you apply. It does take a second to dry completely but just a few. I'm still perfecting my technique and I'm back to buy more

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.