Description

Set yourself up for summer with our curated set of glowy essentials to give you that just off the beach sunkissed, bronzey look. 

☀️ Clean Sheen Cheek + Lip Color in COCONUT

☀️ Mixed Media Matte Liquid Eyeshadow in ROSE WATER

☀️ Mixed Media Metallic Liquid Eyeshadow in MOONLIGHT

☀️ Cruise Liner Eye Pencil in NYC

☀️ Spectator Sport Mascara in BLACK: -Allure's Best Waterproof Mascara of 2023 + 2024 + 2025!

☀️ Pick Me Up Lip Matte Lipstick in ANITA

☀️ Clean Sheen Gloss in CRYSTAL CLEAR

☀️ The Mighty Makeup Bag

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Products are made in Italy, makeup bag is made in India
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 12,107 reviews
91%would recommend these products
Customers Talked About
12,107 reviews
  • CD
    Charlotte D. R.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Brilliant!

    I took a chance on this based on marketing hype and reviews, and it really paid off!

    I am over 40 and I don't wear a lot of make-up these days. (Clean, hydrated skin, from good nutrition and water - that's your natural glow right there!). This product gives me brighter, fresher, wide-awake look with almost zero effort, and with little or other make-up if I don't feel like it.

    It's one of the only products I have worn on or near my eyes that I can genuinely forget about. Can't feel it at all. Absolutely no creasing , flaking, smudging, nothing getting in my sensitive eyes. Amazing!

    It's a perfect base for adding more to, and perfect on its own.

    I'm likely to make a repeat purchase soon... I've been using it daily and it is a small bottle, so that might be the only downside now I am clearly addicted.

  • AH
    Annelise H.
    Verified Buyer
    Reviewing
    Mixed Media Metallic Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Mixed media eyeshadow...best liquid

    This eyeshadow is the best liquid eyeshadow I've ever used. Turns to powder after application so you can still blend it with a brush. Hands down the best by far! Will be purchasing more!

  • JH
    Jenny H.
    Verified Buyer
    Reviewing
    Mixed Media Metallic Liquid Eyeshadow HOLLYWOOD 04 Gilded Rose
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Game changer

    This shadow lives up to the description and then some! Super easy to apply, blend and then stays put all day.

  • NH
    Niki H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Oily sweaty heavy eyelid saviour!

    I’ve always had oily sweaty eyelids and have always needed to use a primer. As I’m getting older, with perimenopause creeping in, my eyelids are starting to get heavy. Oily, sweaty, heavy eyelids (I’m really selling myself here) have meant that even with primer, my old eyeshadows have creased and slumped within hours, which has made me sad. I’ve spent the last year hunting for the right eyeshadow. I’ve been pulled in by all the instagram click baits and spent a small fortune but nothing has worked…until now! My hunt is over. This one stays put! Winner!!!

  • LS
    lucy s.
    Verified Buyer
    Reviewing
    Clean Sheen Cheek + Lip Color FIG 07 Modern Berry
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Easy as apple pie!

    This is my first clean sheen and I immediately ordered a second color. It is perfect for 'on the go' // 'no make-up' days, and I got so much use out of it travelling this summer. Whether I was jumping out of the ocean into a local spot for lunch, or hopping out on the boat for a sunset cruise, this was the perfect pop of color that made me feel put together. It went swimmingly with sun-kissed skin and salty hair, I can also imagine it working equally well during winter when you're all bundled up, and need a touch of color with minimal time and effort. I was impressed by the pigment and longevity, I will say it's hard to know how much to squeeze out of the tube, you'll almost always end up with extra on your finger after lip application so consider that when buying. Apple is a bit too red for my cheeks, so it would be beneficial to get a color you'd wear on both your lips and cheeks.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.